Seems like the global threat of increasing carbon emissions is making businesses rethink and redesign their marketing strategies. The recent among these being Walmart-has announced a series of green initiatives under which it will be sourcing more sustainable fibers.
This will help it work with suppliers to reduce its manufacturing impact.
These goals are seen as promising steps towards using sustainable textiles. Walmart will be increasing the use of recycled polyester fiber and has so set a goal of using 50% recycled content by 2025. It has set up further plans of sourcing 100% more sustainable cotton. The plans under the sustainability goals for apparel and soft home textiles also include plans to offer reusable bags. These bags will be made from post-consumer recycled content and will be available at the U.S. based stores.
Those suppliers working with textile mills that use the Sustainable Apparel Coalition’s Higg Index Facility Environmental Module (FEM), will be the only supply partner for Walmart henceforth.
FEM is a self-assessment tool that helps factories assess their sustainability performance and share results with supply chain partners in areas including water use, waste emissions and chemicals management. Environmental performance index will be measured and improved through this by 2022.
Amongst other goals of the retail giant include prioritizing sustainable chemistry that would help reduce the discharge of priority chemicals from the textile manufacturing process.
Apparel, footwear and soft home textile suppliers are also being encouraged to lead in manufacturing their products with sustainable chemistry and influence third-party certifications that access and recognize leadership.
This progressive step towards green initiative also holds an aspirational goal of being powered by 100 percent renewable energy. Walmart is being hopeful towards powering 50 percent of its operations with renewable energy by the end of 2025.
Image Source: assets.bwbx.io